With this new campaign we want to shape the world of Il Bisonte.
A world where the western imaginary, the Tuscan wild, different landscapes and the brand’s iconic bags blend together thus creating a surreal scenario. A sort of daydream where the bags complete the environment. The drawing technique is a key part in this story and it’s our mean to emphasize the connection between the journey of Il Bisonte through the Tuscan land, the bags and the idea behind.